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Research papers

Big families

The past century was marked by the birth of nearly every brand we know and consume today. In the 21st century, on the other hand, brands will multiply their portfolio into different products and services. It is going to be the era of brand...

Catalogue: Latin America 2004: Integrating Diversity Across the Continent
Authors: Jaime Troiano, Cecília Russo
October 24, 2004
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Citation

Troiano and Russo (2004a, October 24). Big families. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/big-families


Research papers

Keep your hands off my wallet until you get into my life

This paper is devoted to exploring the range of ethnographic techniques.In particular, it shows their capacity to penetrate the inner space ofrelationships between consumers, their mindsets and brands.The ethnographic approach is a way to gain a deep...

Catalogue: ESOMAR Worldwide Advertising Conference 2000
Authors: Cecília Russo, Jaime Troiano
November 1, 2000
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Citation

Russo and Troiano (2000a, November 01). Keep your hands off my wallet until you get into my life. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/keep-your-hands-off-my-wallet-until-you-get-into-my-life


Research papers

Beauty and the beast

This paper is as much the result of a recent study as the result of experience working with the women’s market in Brazil and considers in-depth the connection between consumers and brands. What we are trying to achieve with this study is to...

Catalogue: Latin America 1999: Marketing In Latin America In The 21st Century
Authors: Cecília Russo, Jaime Troiano
June 15, 1999
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Citation

Russo and Troiano (1999a, June 15). Beauty and the beast . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/beauty-and-the-beast-


Research papers

Beauty and the beast (Spanish)

This paper is as much the result of a recent study as the result of experience working with the women’s market in Brazil and considers in-depth the connection between consumers and brands. What we are trying to achieve with this study is to...

Catalogue: Latin America 1999: Marketing In Latin America In The 21st Century
Authors: Cecília Russo, Jaime Troiano
June 15, 1999
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Citation

Russo and Troiano (1999a, June 15). Beauty and the beast (Spanish). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/beauty-and-the-beast-spanish-


Research papers

Talking to Brazilian women: 30 years of history

Studies that track te are not very frequent are very common in th hard to find in that behaviour and advertisively, approaches to our intention was to analysis of what might happen in the long term. The objective of the product categories (food, home...

Catalogue: ESOMAR Congress 1992: The Race Against Expectations
Authors: Cecília Russo, Jaime Troiano
September 1, 1992
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Citation

Russo and Troiano (1992a, September 01). Talking to Brazilian women: 30 years of history . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/talking-to-brazilian-women-30-years-of-history-